Here are examples
of just some of the scripts Scotty Matthews has written for a variety
of clients. Scotty Matthews has written over 5000 radio commercials spanning
every category of business.
:60 Radio "Letters to Chandler/Andrea"
Over: Andrea Cornwall of Clay writes, "Dear Chandler Automotive,
I was driving by your lot on Sunday in my old car, and I realized it might
be time for something new. I even saw one car I really liked as I passed
by, but then as I drove, I began to think about all the arrangements that
would have to be made... the financing, the insurance, and all those confusing
DMV forms. I like that car, but I don't know if I have time to take care
of all the paperwork right now. What do you recommend? Best Wishes, Andrea."
Well, Andrea, you'll be happy to know that Chandler Automotive is all
about eliminating the hassles. That's why they have bank financing available
right on the lot. It's why they'll handle the insurance arrangements for
you. It's why they fill-out all those DMV forms for you-so you don't have
to. All you have to do is browse in undisturbed comfort till you find
exactly the car you want. And Chandler Automotive makes it easy and affordable.
Andrea, thanks for writing, and thanks for shopping Chandler Automotive,
just past Northern Pines Golf Course on route 31 in Cicero.
:60 "Lois testimonial"
Have you ever heard
Karen: Are you alright? You look
Announcer: Time is your enemy. Every day, another wrinkle. But if you're
tired of looking tired, discover what Doctor Halliday can do for you
Lois: I had a lot of wrinkles on my forehead; I had horrible eyelids that
hung down so my eyes would hardly open. Wasn't always a pretty picture!
I had Really bad spider veins. A lot of people who have rosatia don't
even leave their homes, they're so embarrassed about it. So I've had that
eliminated through the laser surgery with the Candela laser. That, and
then the Botox. And I've had Radience, too. The Bluffoplasties; people
were surprised that I didn't have the fine lines or the wrinkles or the
bags. Such positive feedback feels really good. Doctor Halliday really
does a wonderful job. I see someone that looks like the younger me. I
feel good. I feel good about myself. Yeah.
Announcer: Dr. Douglas Halliday is a board certified plastic surgeon with
many services for the aging face. Call 471-8404 today, and discover a
(Tag / changeable)
Ask about the free informational seminar, may 25th at 7 p.m. Call 471-8404
now and reserve your seat today!
1 x :60 radio "Do the Math"
Hi Jay! Did I tell you I just went on the internet and found myself a
great deal on a vacation condo rental in Orlando. I only paid...
(SFX, writing on paper.)
Businessman #2: That's great Ray. Did I tell you about my membership with
East Coast Resorts?
1: Yeah, but that's just Bass Lake Resort in Parish...
2: Plus resorts all over the U.S., and a lot more besides. For instance,
they got me an unbelievable deal on a vacation condo in Fort Lauderdale.
1: But Jay, I don't need a membership anywhere when I can go online and
get a price like this.
2: (laughs) Uh, did I mention the whole Fort Lauderdale vacation, airfare
and everything, was only...
(SFX: writing on paper)
1: Okay, but how much was the East Coast Resorts membership?
(SFX: writing on paper.)
2: That's all?
1: Now you're getting the picture.
2: I paid too much.
1: Did I mention I'm going on an Alaskan cruise, and it only cost me...
(SFX--writing fast on paper)
2: I'm gonna... go back to the office now.
Announcer: East Coast Resorts, vacations done right. Call 625-4101 to
find out how much you can save on your vacations! That's 625-4101. A new
and unique concept in travel and leisure... East coast Resorts, 625-4101.
Session, Attorney at Law
:60 Radio "Introducing Jerry Session/Real Estate"
Voice Over: Throughout your life, there are some things you can count
on, like buying property. There will be times when you need a well-rounded,
experienced attorney. Consider the experience and expertise of Jerry Session,
Attorney at Law. His legal background includes extensive courtroom work,
and serving as assistant District Attorney of Erie County. Attorney Jerry
Session has seen it all. And he can help you with the benefit of his broad
legal experience. For everything from real estate to social security,
from personal injury law to criminal defense cases, Jerry Session can
provide you highly qualified legal representation. If you need a knowledgeable
attorney for a routine real estate closing, Jerry Session can represent
you for a low introductory fee of just three-fifty plus costs... because
Attorney Jerry Session is confident you'll choose to have him by your
side for all your legal considerations. Call Jerry Session today for an
appointment: 863-7839. That's 863-7839. Call 863-78-39 for Jerry Session,
Attorney at Law.
1x:60 radio "Pharmacy of Choice / Linda"
Pharmacist: Recently, Linda -a long time north side resident-went to her
usual chain-store pharmacy to get her regular prescription filled. She
was shocked to discover that their roof had fallen-in, and the building
was fenced off for repairs. She remembered that there was a family-owned
local pharmacy just up Teall Ave at the corner of Court Street... Lyncourt
Drugs. Hi, I'm Jack Pross, your Lyncourt Drugs family pharmacist. When
Lynda came in that day to get her prescription filled, she wasn't sure
what to expect. Five minutes later, with her preseciption in hand, she
said she was amazed at how fast our service was. ...And she's been coming-in
every week since. At Lyncourt Drugs, we never want a customer to wait
any longer than necessary. We know you're busy, so we give you prescription
top priority. It's just one of the things we do that makes Lyncourt Drugs
your pharmacy of choice.
Announcer: Lyncourt drugs, where modern convenience meets caring customer
service. Just a short way past Shop City on Teall Avenue at the corner
of Court Street. The family you trust when it comes to your family...Lyncourt
Drugs, your pharmacy of choice.
Pardee Brothers Preferred Powersports
:60 Radio "For the Trees"
Voice Over: When people ask you why you like to get out in the woods,
don't bother trying to explain. They'll never get it. It's the kind of
thing that's all about being there. It's the feeling that you're alive-right
now. Lose touch with that, and you lose a part of yourself. Yeah, it's
hard to explain. Pardee Brothers Preferred Powersports wants you to know
that it's okay. The Polaris Sportsman 600 Twin ATV will never ask for
an explanation; who needs one when you have on-demand 4-wheel drive? One
look at the Polaris Sportsman 700 Twin, and you know it has no time for
silly questions. Let's go, it says. Let's get out there. Pardee Brothers
Preferred Powersports, just off I-81 in Cicero, invites you to come-in
and test-drive any of the Polaris Sportsman ATV's. Check Pardee Brothers
Preferred Powersports for all accessories, parts and service too! Ring
ring. Hello? Oh, it's for you
It's the woods. Pardee Brothers dot
com, Pardee Brothers Preferred Powersports, just off I-81 in Cicero. ATV's
can be hazardous to operate. Polaris Models with engine sizes over 90
cc are only for riders 16 and older. Always wear a helmet and be sure
to get safety training. Polaris, the way out!
Advanced Water Products
:60 "Free Analysis"
(water pouring SFX)
Announcer: You give it to your children. You wash your hair with it, cook
with it, even drink it. So how do you know exactly what's in your tap
water? Advanced Water Products will analyze your water for free, so you
don't have to wonder whether you water might have excessive hardness,
chlorine, iron, lead, sulfur, or other contaminants which could impact
your home and health. Advanced Water Products will test your water absolutely
free. And they can help if you want to improve your water quality. Imagine
bottled-water quality right from your faucet, for just pennies a day!
From a countertop filter to a custom-built water softening system, Advanced
Water Products has an affordable solution for you. They have financing
available, and stand behind every product they sell with 24-hour support.
Advanced Water Products... call today for a free, no obligation, in-home
water analysis: 1-800 the tank. That's 1-800 the tank. Advanced Wter Products,
where you, and your water, are treated professionally. Advanced Water
Products, a division of Environmental Products and Services, The environmental
Think Tank... Call today, 1-800- the tank.
Eastern Copy Products
:60 radio "The Service Guy"
Janet: Lisa, look, there's Tony, the computer repair guy again.
Hi Tony, it's the big one upstairs
you know where to go.
Janet, stop staring.
He looks just like Freddie Prinz Junior. Oh, look, there's Dave the phone
Hi Dave; the boss can't dial out.
I know the way.
He looks a little like Stephen Baldwin. Oh
Oh, good morning, sir, how may I help you?
Guy: I'm from Eastern Copy Products.
Guy: Where your Konica Digital Workgroup Document System came from.
Somebody called about the copier?
Did it break down?
Guy: No, it's okay. This is a courtesy visit just to make sure it stays
in top shape.
Mmmm. Top Shape.
Guy: The new Konica digital models are very reliable
so you won't
see me very often.
& Lisa: (disappointed) Oh.
Announcer: Maybe you don't know the Eastern service guy on a first-name
basis. That's okay. So long as you remember where to find the new, Konica
digital generation of high-quality copier, printer, and fax units. Your
authorized Konica and Muratec center is Eastern Copy Products. Call 474-7000
Don't you think he looks like Brad Pitt?
Could be a while before we see him again, unless that machine breaks down.
So I should order that extra-thick paper?
Your authorized Konica and Muratek center for both black and white, and
full color copying and printers is Eastern Eopy.
:60 radio "Where the Legends Live On!"
sports style music bed)
Voice-Over: A football helmet signed by Dan Marino. A signed jersey from
Joe Montana. An autographed photo of Larry Bird. ...Genuine treasures
of sports history. Names that will live forever. ENV Collectibles is one
of the nation's biggest name in top-quality sports memorabilia, featuring
a massive selection one-of-a-kind autographed items from the biggest names
in sports. ENV Collectibles also offers hundreds of unique sports memorabilia
gifts and collectors items. You're invited to browse a fine selection
of rare and exclusive gifts, sure to score big with any sports fan or
collector. Like a 16-by-20 Yankees photo, Signed by Mickey Mantle and
Joe DiMaggio. Or an autographed 8-by-10 of the Ranger's Mark Messier proudly
holding the Stanley Cup. You'll find it all at ENV collectibles, in their
brand new store next to Dominos Pizza on route 57 in Liverpool. For 15
years, ENV Collectibles has been the preferred source of high quality,
authentic sports memorabilia. So when you go shopping for your sports
fan, remember ENV Collectibles next to Dominos Pizza on route 57 in Liverpool.
Call 546-B-A-L-L or visit ENV Collectibles dot com. Catch a piece of sports
history at ENV Collectibles, where the legends live on!
:60 Radio 020101 SM
What if those psychics and tarot card readers like you see on TV are really
onto something? How interesting would it be for you to meet a variety
of professional psychics face-to-face
and find out for yourself?
Here's your chance! The 11th annual International Psychic Festival returns
to Syracuse Holiday Inn this Friday, Saturday, and Sunday! Meet and choose
your own psychic face-to-face, not over a telephone. There will be Tarot
card and psychic readings available continuously throughout the festival,
with lots more to do as well. From Astrology to Auras, from handwriting
analysis to palmistry! Browse a large selection of items from all around
the world-crystals, books, mystical items, tye-dyes, incense, and more!
You'll enjoy other wonders too
like Reiki Touch Therapy, and workshops
on topics like communicating with your personal spirit guide. The International
Psychic Festival eleven a.m. to ten p.m. this Friday and Saturday, eleven
to seven on Sunday
at the Holiday Inn-7th North and Electronics
Parkway, Syracuse. Admission is only six dollars, kids 12 and under free.
Come see for yourself!
music under... City Bus Ambience)
Jalapeno: Excuse me, miss, is this seat taken?
Uh, no, go right ahead.
Hey, can I ask you...
...Uh, no, nevermind.
It's okay, really... what?
Well, it's just that you look like a Jalapeno pepper.
A Jalapeno pepper? I am the Jalapeno pepper from the new Jalapeno's authentic
Mexican restaraunt. You can call me "Hal".
I didn't know Syracuse had a new Mexican restaurant.
Authentic Mexican restaurant. Yes, indeed. Jalapeno's. It's on Collamer
Road, a mile west of 481 at exit 17.
So what are you, the mascot?
I prefer the term "Spokes-vegetable."
VO: Jalapeno's Mexican restaurant... featuring fresh, delicious, authentic
Mexican dishes. Open till nine most nights, till 10 Fridays and Saturday.
Come to the brand new Jalapeno's Mexican Restaurant on Collamer road for
dinner tonight! Or have it delivered for a hot time at home!
Say Jalapeno, would you like to have dinner at Jalapeno's Restaraunt with
Gee, you know, I would, but I have a hot date with a real tomato.
You mean a...
An actual tomato, yeah that's right. She's teaching me to Salsa.
The New Jalapeno's Authentic Mexican restaurant... Collamer Road, one
mile west of 481 at exit 17.
:60 radio CDL Recruitment
(low-key): Had your Class A Commercial Driver's License with hazmat endorsement
for a while now? How's that been workin' for ya? Going alright, huh? You're
one of the best, really? Alright, then step up... to McLane Northeast.
The average run is 24 hours. Seriously, 24 hours. New York, New Jersey,
Pennsylvania, two to three times a week. McLane's highly professional
Drivers like their jobs, and their company, and command a salary in the
mid 50's in the first year. So when you see the McLane truck, ask the
driver yourself. Then call McLane Northeast and ask about the hefty full
benefits package, with health, dental, vision, and 401K, nationwide transfers,
route change options... ask about the clean trucks and the nice uniforms...
You just ask anything you want, you're gonna get an honest answer for
a change. McLane wants the best of the best, so applicants are required
to have a minimum of 100-thousand miles experience. You'll run legal,
log legal, have the opportunity to earn every penny you're worth, and
still get to spend more time at home. Call McLane Northeast now toll free
at 1-877-m-c-l-a-n-e... and ask for Dave Tallo. You just go ahead and
ask for him by name. Step up to McLane Northeast, call 1-877-m-c-l-a-n-e.
That's 1-877 McLane.
"Career Fair" :30 Radio
Voice Over: Are you someone who's always dreamed of a career in the media...
like radio or TV, but didn't think you were cut out for being in front
of the mic or the camera? There are many other career choices in radio
and TV that could be perfect for you. Everything from promotion to computers,
from business to engineering... even news, advertising, and production.
The New York State Broadcasters' Association and the Capital Region Radio
and TV stations welcome you to a free career expo! You'll meet Radio and
TV people from every field, and discover what career would suit you best.
Plan now to attend the free Radio and TV Career Expo, Thursday, September
23rd from 4 to 7 at the Carousel Sky Deck.
:40/:20 donut :60-Radio "Cocktail Hour"
(Under: Light traditional piano jazz, restaurant SFX)
VO: Trio would like to illustrate the fundamental difference between civilization
and sophistication. "Happy hour", while certainly a civilized
phenomenon, is not necessarily sophisticated. For that, we look to the
traditional cocktail hour. Same thing you say? Not true. The cocktail
hour is a pause after work for refreshments, to give cherished friends
time to arrive before moving on to a sumptuous meal, a memorable experience
to be treasured with friends and family. Civilized, yes. Sophisticated?
sports a traditional Italian steak and seafood menu, approached with a
non-fussy simplicity, encouraging you to relax, have fun, and enjoy. West
Fayette Street in Armory Square; Trio
The possibilities are endless.
featuring aged U.S.D.A. corn-fed midwestern beef.
Juicy, tender creations elevating Steak to a work of art. Whether
you choose the Bistecca di Napoli, the Gorgonzola encrusted New York Strip,
Stuffed Filet Mignon, or any of the eight signature steaks at Trio, prepare
yourself for one delicious meal.
Trio takes justifiable pride in their traditional cocktails that transport
one to a simpler time. So go ahead, order a Sloe Gin Fizz, a Bloody Mary,
or a Boilermaker. Trio offers eight signature cocktails, and nine signature
martini's, made from the choicest ingredients. No tuxedo necessary; jeans
all you need is an appreciation of the better things in